Product Review

In this issue, we introduce Rolex, a Swiss watch brand that was established in 1905. It is such a well-known premium watch brand that even people who know nothing about watches would have heard the name. Behind the extravagant, premium image of Rolex lies a commitment to greater functionality that has brought about groundbreaking advances such as water-resistance and unparalleled sturdiness. The brand's famous Oyster line was named in reference to the shell of an oyster that does not allow water to leak inside. This offers a hint of the brand's priorities. Based on a pride in technological prowess, Rolex has retained simple, basic forms, establishing itself as a classic brand, but also one which never ceases to be dynamic and appealing. While examining Rolex for this month's issue, I found a Rolex model that I would like to own. A Rolex might seem less interesting than the Apple I currently wear, but Apple watches are obsolete as soon as the next model is released. A Rolex might ultimately be the less expensive option, since it can be handed down from generation to generation.