Over 100 creative patient explanations in laymen's language to help the dental team better explain dentistry and increase case acceptance! Highly successful dentists' financial and treatment coordinators contributed to this ...

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Over 100 creative patient explanations in laymen's language to help the dental team better explain dentistry and increase case acceptance! Highly successful dentists' financial and treatment coordinators contributed to this best-selling book. Now in its 4th edition (this special eBook version), your team can use these analogies to help sell patients on needed care.

As Julian Jaynes says, "the feeling of familiarity is the feeling of understanding." Substituting a more FAMILIAR example in explaining dental needs ad treatment helps the patient UNDERSTAND that need... Your entire team will love this book.

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