Cloop is a magnetic cable keeper made of elastic silicone with strong neodymium magnets. Ideal for desk organization, travelers, busy people on-the-go, and runners. Cloop will make handling cables easier and more efficient for you. Cloop has neodymium magnets enclosed at both ends, which makes Cloop easy to snap shut and open. It’s small size and cable passage makes it an ideal daily-use cable companion. Cloop won’t slide off your cables and cords. In fact, it actually works as a companion device. Cloop stays attached to your cord, even when not in direct use, so you don’t have to worry about losing it. "Cloop is Patent Pending and International PCT registered."