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Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

 

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive €“ yet succinct €“ framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today€s global economy.