Product Review
A concise presentation of marketing research fundamentals.
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Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
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The ISBN above is just for the standalone book, Â if you want the book/IBM SPSS 18.0 Integrated Student Version you shoud order the ISBN listed below.
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0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM SPSS 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM SPSS 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
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