Taking a fresh look at the art world of the 1960s, Caroline Jones argues that far from the countercultural stance associated with the decade, the artists she examines—including Stella, Warhol, and Smithson—identified their work with postwar industry and corporate culture. Drawing on extensive interviews with artists and their assistants as well as close readings of artworks, Jones explains that much of the major work of the 1960s was compelling precisely because it was central to the visual and economic culture of its time.

"Jones manages to analyze art works in their historical, political, and conceptual context, giving them a thickness of description rarely possible in standard art history. . . . This is one of the best books on the period I have read so far. To paraphrase Clement Greenberg, it gives contemporary art history a good name."—Serge Guilbaut, Bookforum

"Though we are some 30 years past the events of the '60s, our world is still largely responding to them, as this marvelous book amply demonstrates."—David McCarthy, New Art Examiner