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Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand.

In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding:

• Know thyself
• Know what you want to be known for
• Know how to be consistent
• Know how to accept failure as part of building your personal brand
• Know how to communicate your personal brand attributes
• Know how to create your own opportunities
• Know and master the art of connection
• Know that silence is not an option
• Know your expectations, not your limitations
• Know why you are doing what you are doing today and how it will shape where you are headed tomorrow