This is a rich collection of contemporary perspectives on how culture is produced and commodified using current examples from music, television, magazines, sports, and advertising. Incorporating a variety of theoretical fram...

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This is a rich collection of contemporary perspectives on how culture is produced and commodified using current examples from music, television, magazines, sports, and advertising. Incorporating a variety of theoretical frameworks, the book addresses, in addition, issues of social and cultural diversity in readings by key scholars that are accessible and provocative for both students and academics.

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