Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands.

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Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands.

Used Book in Good Condition

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World