Martin Luther, the first Protestant, was also the central figure in the West's first media campaign. But to what extent was the Reformation a "print event"? And what, finally, was Luther's role in the movement? With Mark Edwards's study of Protestant and Catholic pamphlets published in the early years of the Reformation (1518-1530), these and other questions surrounding Reformation printing are at last given their full due.

Edwards couples his findings with a provocative analysis of the ways in which they challenge the accepted history of the Reformation. His determination of who knew what, and when, as well as how readers interpreted Luther's message makes Edwards's work one that will influence the study of printing and the early Reformation for years to come.