Product Review

Increasing the value proposition of programs, activities, and initiatives presents an enormous opportunity for associations that wish to increase membership and further their missions. The problem is, the perception of value can be hard to recognize, define, and transmit. Supporting the Decision to Join sifts the research published in The Decision to Join (ASAE, 2007) to identify specific lessons that association leaders and board members must know to enhance their members perception of the association s value. The book provides answers to these questions:

In addition to interpreting and teasing out the critical points of the underlying research, the book makes it actionable by providing specific recommendations and an exercise to stimulate board discussion of the main points of the book.