Product Review

In the late 1890s, Caleb Davis Bradham, a North Carolina drug-store owner and pharmacist, mixed a concoction at the soda fountain for his customers that was a hit. They called it "Brad's Drink"; Bradham named the mixture Pepsi Cola. Pepsi became a national success and engendered an array of commercial, advertising, and promotional objects that are much sought after by collectors today. Many of those objects are included in this book, presented with beautiful, full-color photographs. The items come from one of the largest collections of Pepsi memorabilia in the nation, that of Everette Lloyd.