Product Review

From Foreword: "Visitors are at the heart of the museum experience. That is the main message of this book, one that is timely not only for exhibition planners, but also for those who develop educational programs and devise marketing strategies for museums. With financial constraints mounting, and competition increasing from 'edutainment' facilities that outwardly resemble museums, it's all too easy for exhibition designers and builders to overlook the fact that we are above all planning for people. This book reminds us of how important it is to begin with a respect for visitors' individuality, and to bear in mind throughout our planning that we are serving their interests and needs...."