Product Review

Whether you're a communicator, an HR professional or anyone running a program, this comprehensive book shows you how to explore issues, test concepts and generate ideas with employees so you can make informed decisions. This all-inclusive, do-it yourself guide provides all the tools you need to successfully manage and facilitate employee focus groups from setting objectives to reporting key findings.

Even if you've never conducted an employee focus group before, this book is packed with tips, advice and samples to help you get started, including a participant invitation, a discussion guide and a findings report.