Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American ...

Buy Now From Amazon

Product Review

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.

Similar Products

Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual OrientationHispanic Marketing: Connecting with the New Latino ConsumerWhat's Black About It? Insights to Increase Your Share of a Changing African-American MarketAdvertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (Irwin Marketing)