Product Review

A framework for overcoming the six types of innovationkillers

Everybody wants innovation—or do they? Creative PeopleMust Be Stopped shows how individuals and organizationssabotage their own best intentions to encourage "outside the box"thinking. It shows that the antidote to this self-defeatingbehavior is to identify which of the six major types of constraintsare hindering innovation: individual, group, organizational,industry-wide, societal, or technological. Once innovators andother leaders understand exactly which constraints are workingagainst them and how to overcome them, they can create conditionsthat foster innovation instead of stopping it in its tracks.

The author's model of constraints on innovation integratesinsights from the vast literature on innovation with his ownobservations of hundreds of organizations. The book is filled withassessments, tools, and real-world examples.

• The author's research has been featured in the New YorkTimes, Wall Street Journal, London Guardian and San JoseMercury News, as well as on Fox News and on NPR'sMarketplace
• Includes illustrative examples from leading organizations
• Offers a practical guide for bringing new ideas to fruitioneven within a previously rigid organizational culture

This book gives people in organizations the conceptual frameworkand practical information they need to innovate successfully.