In this mind-expanding work, physicist Amit Goswami, Ph.D., explores the world of human creativity—the ultimate source of joy and fulfillment—through the lens of quantum physics, and offers up a unique way to nurture and enhance your own creativity.

     According to quantum physics, reality occurs on two levels: possibility and actuality. Goswami uses this same duality to explore what he calls “quantum thinking,” which focuses on two levels of thinking—the conscious mind of actuality and the unconscious mind of possibility. He then poses questions that probe the wellspring of creation that exists in each of us. What is creativity? Can anyone be creative? What kinds of creativity are there? And through this inquiry, he lays out a guidebook for understanding the power of the mind to access creativity in a whole new way.  

     Combining the art of creativity with the objectivity of science, Quantum Creativity uses empirical data to support this new method of thinking and outlines how to harness our innate abilities in order to live more creatively. In short, Goswami teaches you how to think quantum to be creative.