Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet...

Buy Now From Amazon

Product Review

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • ′You′re the Supervisor′ sections - helps students to meet learning objectives
  • ′Common questions and answers′ - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Lecturers/instructors - request a free digital inspection copy here



Similar Products

Qualitative Consumer and Marketing ResearchQuantitative Methods for BusinessIntroduction to Global Business: Understanding the International Environment & Global Business FunctionsManagement Information Systems: Managing the Digital Firm (15th Edition)The Entrepreneur's Guide to Law and StrategyFramework for Marketing Management (6th Edition)Strategic Management: Concepts: Competitiveness and GlobalizationOrganizational Behavior (18th Edition) (What's New in Management)Ten Types of Innovation: The Discipline of Building Breakthroughs