Product Review

This definitive guide to Daniel Kahneman’s "Thinking, Fast and Slow" contains all you need to know about the groundbreaking research on human cognitive psychology done by the preeminent scientist and Nobel Prize winner. His thorough studies reveal that our thinking is much more intricate than we ever imagined. Our actions are governed by two competing cognitive systems: one fast and intuitive, the other slow and deliberate. Our emotional lives are evaluated by two independent mental entities: the experiencing self and the remembering self. And when we make economic decisions we do not act like cold, calculating, emotionless beings, but flesh-and-blood, passionate humans.