From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.

Many of us are hurti...

Buy Now From Amazon

Product Review

From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.

Stephen R. Covey believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness—money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness. Featuring his trademarked wisdom that is beloved and has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

Similar Products

First Things FirstThe 8th Habit: From Effectiveness to GreatnessThe 7 Habits of Highly Effective People: Powerful Lessons in Personal ChangeTools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class PerformersThe SPEED of TRUST: The One Thing That Changes EverythingAn Effective Life: Inspirational Philosophy from Dr. Covey's LifeThe 7 Habits of Highly Effective People Personal WorkbookPrinciple-Centered LeadershipHow Successful People Think: Change Your Thinking, Change Your LifeThe 7 Habits of Highly Effective People - Signature Series: Insights from Stephen R. Covey