Product Review

Written specifically for real estate lenders and real estate agents by someone who has had phenomenal success in both professions, A Guide to Making It in Real Estate stands out from the crowd for its clarity, simplicity, and humor.

Whether you call yourself a “lender,” a “real estate agent,” or a “commercial professional,” author James R. Carter points out that you are essentially the CEO of your own small business—as well as the VP of marketing, VP of operations, VP of finance, “Director of Attitude,”and lead sales representative–six hats. You are responsible for 100 percent of your success, and in order to thrive, you need to be strong at four essential areas: finding deals, doing deals, managing money, and keeping your head straight—Marketing, Operations, Finance and Attitude.

Carter offers insight and advice that lenders, real estate agents, and anyone interested in the real estate business will likely find useful—whether you’re just getting started or simply need inspiration. In fact, the principles outlined in this book make it an excellent resource for any type of small business owner.