Product Review

Best-selling author and fitness industry specialist Thomas Plummer presents this amazing, no-nonsense resource on starting and opening a successful fitness business. In this concentrated, easy-to-use book, Thom directs you through every stage of opening a successful fitness business. Chapters include: Conceptualizing your new business, finding a home and proper site, understand leasing, developing a business plan, building a strong receivable base, staffing, sales and marketing, and presales. Produced in cooperation with the International Health, Racquet and Sportsclub Association.