Product Review

There are many books about sales, but not one about credit card processing, which is one of the most important industries in today's high-tech, knowlege-based economy. We're all affected in one way or another by this intensly competitive field, yet it has suprisingly inspired very little research. This book will likely change that. For the first time merchants, banks, and consumers will have a reference guide to the world of electronic payments. Most importantly, merchants will learn how to negotiate contracts with processors; what the real cost of the processing is; how to read and understand monthly processing statements and how to avoid hidden fees.