A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success-whether you€re proposing a new initiative within your organization or starting an entirely new company. Creatin...

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A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success-whether you€re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You€ll learn to:

• Present your idea clearly
• Develop sound financial plans
• Project risks-and rewards
• Anticipate and address your audience€s concerns

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives-from the most trusted source in business. Also available as an ebook.


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