A smart book about one of the most challenging jobs in business - account management.

Perfect as a core text for a management course, or as a supplement for your student agency.

Buy Now From Amazon

Product Review

A smart book about one of the most challenging jobs in business - account management.

Perfect as a core text for a management course, or as a supplement for your student agency.



Similar Products

Positioning: The Battle for Your MindPerfect Pitch: The Art of Selling Ideas and Winning New BusinessThe Art of Client Service: The Classic Guide, Updated for Today's Marketers and AdvertisersHitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)The Practical Pocket Guide to Account PlanningThe Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated EditionAdvertising Concept Book (Second Edition)Truth, Lies, and Advertising: The Art of Account PlanningMarket-Based Management (6th Edition)