Product Review

The Baby Boomer generation has sustained membership associations for quite some time. As that era nears an end, it's time to start thinking about X, Y, and Z -- the next generation of association executives, board members, and volunteers. The New Recruit brings to light the challenges that Boomer-centric membership associations are experiencing and viable solutions that association executives can implement to successfully recruit and retain younger generations. The only succession plan a membership association has is the continuation of its membership. The New Recruit will teach you how to survive the post-Boomer era and create an association for the next generation.