Product Review
An "Old School" Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the CostÂ
Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 85 of his most popular columns, including:Â - Unlock the gold mine hidden in your content. Page 41.
- Profit from John Steinbeck's "lost" writing secret. Page 37.
- 7 rules for writing retail advertising that sells. Page 10.
- The 80/20 rule for freelance writing success. Page 127.
- Optimizing white papers for search engines. Page 75.
- The awful truth about cold calling. Page 56.
- A lesson in education from Good Will Hunting. Page 139.
- And more.
