The Picture Book takes readers on a journey through our increasingly visual culture--a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words--messages that can be understood universally, by everyone who can see, regardless of the language they speak.