Product Review

In Boomerang!, Dave Skogen offers a wealth of no-nonsense, battle-tested insights and lessons that are the result of his experiences in leading Skogen's Festival Foods, a growing regional chain of supermarket stores. The book's underlying idea is "the boomerang theory," the fundamental principle that has guided Dave and his teammates in serving customers successfully. It is founded on the belief that extraordinary hospitality rather than ordinary service brings people back, and that organizations that go the extra mile can inspire customers to go the extra mile for them. It is an idea that essentially comes down to one simple question with each business decision: "Will it bring the customer back?"