Mr Kipling Mini Battenberg cake. Mr Kipling launched his range of 'exceedingly' good cakes in 1967. By 1976 Mr Kipling was brand leader in the cake market, a position that it still holds today, almost 30 years later.

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Mr Kipling Mini Battenberg cake. Mr Kipling launched his range of 'exceedingly' good cakes in 1967. By 1976 Mr Kipling was brand leader in the cake market, a position that it still holds today, almost 30 years later.

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