Product Review

Brian Maxwell, former Canadian Olympic team member, lost his lead in a marathon when he ran out of energy with a few miles to go. That experience prompted Brian and his future wife Jennifer, a nutritionist and avid runner, to create a low-fat, nutritious energy food. After three years of experimenting in their kitchen, they came up with a unique, functional energy bar that contained a balance of carbohydrates, protein, fiber, vitamins and minerals needed for sustained energy.