Product Review

Highly anticipated 2009 release from the Brooklyn-based Hip Hopster. Kid Cudi released his first mixtape, A Kid Named Cudi, in July, 2008 as a free download sponsored by New York streetwear company 10 Deep, leading to an introduction and signing to Kanye West's G.O.O.D. Music imprint, and in turn, to Cudi's co-writing of four tracks on the platinum Kanye West album 808s & Heartbreak, including the Top 5 single, 'Heartless' and stepping out in a featured vocal on 'Welcome to Heartbreak.' On this album, the ingenious, spaced-out wit and sparse but addictive electronic arrangement of the single 'Day 'N' Nite' has already made the song a hit.