Unique shampoo for grey and bleached blonde hair. Contains violet hues and Optical Brighteners. Imparts shine to dull, discolored grey and brassy blonde hair. Gentle yet effective to remove dirt and build up. Leaves hair vel...

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Product Review

Unique shampoo for grey and bleached blonde hair. Contains violet hues and Optical Brighteners. Imparts shine to dull, discolored grey and brassy blonde hair. Gentle yet effective to remove dirt and build up. Leaves hair velvety soft, luminous and beautiful.

  • BRIGHTENING SHAMPOO: Pure Blonde/Silver Purple Shampoo for blonde, silver, grey, platinum and brassy hair tones. A great color shampoo for highlighted and bleached hair.
  • HOW TO USE: Apply our Pure/Blonde Silver Brightening Daily Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds.
  • BRIGHTENS AND REVIVES: This nourishing shampoo refreshes dull, brassy blonde, and grey platinum hair. It dramatically enhances shine and keeps strands glossy without staining the hair.
  • IDEAL FOR BLONDE/SILVER HAIR: The ideal toner shampoo for blonde and silver hair. This anti-yellow and anti-orange shampoo helps keep color looking fresh for longer and leaves hair softer, shinier and more manageable.
  • SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.

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