Product Review

The New York Times Bestselling author, Dr. David J. Lieberman, introduces a wonderful right-to-the-point small book that shows readers how to end food cravings once and for all!

Human beings have a complicated relationship with food, both psychologically and physiologically. Need gets tangled with want, and reason is ensnared by the senses. If you ask someone to explain why they just gobbled a half-gallon of chocolate chip cookie dough ice cream in one sitting, they usually can't. One part of the brain is stumbling all over itself to satisfy a ferocious craving, while another is simultaneously working through all the reasons why we should ignore the craving. But cravings are hard to simply ignore, aren't they?
Quick quiz:

• When you're eating something you really like, do you have trouble stopping?
• Do you feel guilty when eating something you really want to eat?
• Are you often compelled to eat when you’re bored, angry, stressed or sad?

If any of these situations is a frequent event for you, you've got cravings. Sometimes we know exactly what triggered a craving; sometimes we have no idea. Understanding how cravings seduce you into surrendering can help you to conquer them, maintain a healthy weight and improve your overall health. Most significantly, you can tip the scales in your favor, and harness the power of psychology and physiology to reprogram your brain, and to permanently counter your cravings.