Product Review

The V8 brand's commitment to innovation has led to the development of many new products that meet consumers' changing taste, health and lifestyle needs. "For 75 years, V8 juice has been helping people to live healthful, balanced lifestyles by providing convenient vegetable nutrition," said Dale Clemiss, Vice President, Beverages, Campbell Soup Company. "Our mission is to continue making it more enjoyable for people to get the vegetables they need." The original V8 100% Vegetable Juice on shelves today includes the same eight vegetable juices it did in 1933: tomatoes, carrots, celery, beets, parsley, lettuce, watercress and spinach. In 2007, as part of Campbell's commitment to health and wellness, original V8 100% juice was reformulated to address one of today's most pressing health concerns — heart disease. The sodium content in V8 100% juice was reduced by 19 percent, making it heart-healthy. Over the last 75 years, the product lineup has grown to include more than 20 varieties, from twists on the traditional "red juice" such as Low Sodium V8 and Spicy Hot V8, to unique fruit and vegetable juice blends. In fact, Campbell found many consumers wanted a convenient way to get more vegetables in their diet but preferred a "sweeter" taste, so its product innovation team worked to create a solution. In 2006, Campbell introduced V8 V-Fusion® juice — which delivers vegetable nutrition that tastes like fruit and offers a full serving (half cup) of fruit and a full serving (half cup) of vegetables in every 8-ounce glass. Like the original juices, V8 V-Fusion is 100% juice and is available in several varieties including unique on-trend flavors such as Acai Mixed Berry, Pomegranate Blueberry, Strawberry Banana and Peach Mango.