Product Review

VRAI was created as a true pure line of products that combine natural formulas, high quality ingredients and sophisticated packaging. The VRAI line comes in white packaging that is soft to the touch and contains real, pure and simple products that meet the needs and desires of today's consumers - Both men and women. The House of Fragonard...a passionate dedication. It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera's charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions. This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company.