Styling with a flat iron drives this organic blend of hydrating keratin, deep into the hair structure and locks-in strong, straight hold. Coconut oil penetrates the hair, filling cracks and smoothing the cuticle which helps ...

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Styling with a flat iron drives this organic blend of hydrating keratin, deep into the hair structure and locks-in strong, straight hold. Coconut oil penetrates the hair, filling cracks and smoothing the cuticle which helps restore softness and shine. Shea butter conditions and insulates with natural moisture and protects from styling heat and UV rays. The result is beautiful, straight, silky-smooth hair for up to 4 days. How it works: Heat forces hydrated keratin deep into hair. Once keratin sets in, hair is No longer allowed to return to its natural curl or wave, leaving hair straight and strong.

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