Product Review

Boris- has long been celebrated for their rare ability to reinterpret a multitude of esoteric musical genres into a sound uniquely their own.- New Album- finds the intrepid Japanese trio etching their own post-noise, extreme pop niche with their most accessible and melodic effort to date. Where their two previous albums,Attention Please- and the all new- Heavy Rocks- -- both released by Sargent House on the same day, May 24th, 2011 -- offered divergent expansions to their sonic palette,- New Album- is the culmination of the band's ongoing experimentation that catapults its ferocious sound headlong into pop territory.