Product Review

Indian Gooseberry is a fibrous fruits containing fibers and microfibers which are considered vital to the nutrition value that the fruit is known for. We believe in full plant nutrition and therefore believe that by simply taking the juice out of the fruit the product is void of many of the other essential components. As our aim is to deliver a juice to the end consumer that is as nutritiously similar to the actual fruit we intentionally add fiber from the fruit back into the juice. The majority of our competitors simply boil the powder and add that to water to make juice. Other companies extract the juice and then use the pulp to manufacture other products from the pulp as a cost reduction measure. We try to provide as much of a whole nutrition in our juice as possible, and therefore the fiber consistency. The simple fact that ONE fruit of Amla (Indian Gooseberry) which is only 1 inch in diameter packs the same antiscorbutic value as two oranges and is the second richest natural source of anti-oxidant Vitamin C is reason enough to draw curiosity! Amla or Indian Gooseberry (Phyllanthus emblica/Emblica officinalis) is best recognized for its richness of Vitamin C. Another anti-oxidant found in gooseberry juice is superoxide dismutase. SOD (superoxide dismutase) is an important enzyme that many people are often deficient in. This enzyme is important in ridding the body of free radicals. Amla grows on a deciduous tree of the Phyllanthaceae family. Amla fruit is nearly spherical, light greenish yellow, smooth and hard on appearance, with six vertical stripes or furrows. Amla taste is best described as sour, bitter and astringent. According to Ayurveda, Amla is purported to deliver a cooling effect on the body. Not surprisingly Amla is a common main component of numerous Ayurvedic preparations such as Chyawanprash.