Product Review

Biotera Ultra Color Care Shampoo (33.8oz) keeps color treated hair bright, vibrant, and extends hair color up to 50% longer*. Color Care shampoo is perfect for processed, highlighted, permed or chemically-straightened hair. Has an anti-fade, silicone-free, and paraben-free conditioning formula promotes long-lasting color retention and deep hydration for very dry and damaged hair. (*vs. leading competitive sulfate-free shampoo & conditioner)