To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We€ve combed through hundre...

Buy Now From Amazon

Product Review

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We€ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.


Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

  • Decide which ideas are worth pursuing
  • Innovate through the front lines€"not just from the top
  • Adapt innovations from the developing world to wealthier markets
  • Tweak new ventures along the way using discovery-driven planning
  • Tailor your efforts to meet customers€ most pressing needs
  • Avoid classic pitfalls such as stifling innovation with rigid processes



Similar Products

Ten Types of Innovation: The Discipline of Building BreakthroughsHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)The Innovator's Solution: Creating and Sustaining Successful GrowthMapping Innovation: A Playbook for Navigating a Disruptive Age