Product Review

Loreal Dia Richesse Demi-Permanent 1.7oz/50ml (6 or 6/6N) Creme Hair Color This is a Demi-permanent color with Ionene technology for uncompromised comfort. Ammonia-free colour with white hair coverage of up to 70% on base shades. Rich, deep reflects and exceptional softness. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until next color treatment. Inoa makes hair softer than before coloring process. Loreal Dia Richesse is a great color to use if you have allergic reaction to other colors. These color tubes are imported from Europe and display shade number slightly different, but contain the same color as US counterpart. This listing shows European shade as listed on the package first and matching US shade after "or". These colors are being used in salons across the country that we supply and no differance in color, consistensy, or feeling on scalp has been noticed by professionals or customers. Mixing: Wearing suitable disposable gloves, DIARICHESSE should be mixed in a 1 to 1.5 ratio, i.e. 50ml (1 tube) DIARICHESSE + 75ml of DIACTIVATEUR 6, 9 or 15 volume. Mix in a DIA applicator bottle or mixing bowl. Mix until a creamy gel texture is obtained. Application: Wearing suitable disposable gloves apply quickly to dry hair. Development: 20 minutes (or according to service). Rinsing: Emulsify, rinse thoroughly and shampoo.