Product Review

Thoughtful planning creates opportunities for great visitor experiences at parks, zoos, museums, nature centers, historic sites, botanical gardens, aquariums and other interpretive venues. Lisa Brochu has spent over 35 years helping people learn the principles and processes of interpretive planning, using easy to understand examples from the real world. Her 5-M Model provides a useful, flexible framework for those who need to lead or participate in a planning process, focusing on the elements common to every project while encouraging the consideration of each project's unique objectives, audiences, and resources.