Product Review

Your restaurant menu is read by 100% of your guests. It is potentially your most powerful communication tool. But how many food and beverage menus are strategized using all five senses that fire people's brain neurons? How many menus are created with understanding of how people make decisions?

If you do everything correctly, you can boost revenue by 20 per cent or more research reveals. Plus, you can improve customer satisfaction and boost repeat patronage. CBS News reports that your menu wording is "everything," and Gallup research says diners spend, on average, 109 seconds on restaurant menus. That's time that should be well spent to move people to the menu items that you most want to profile.

In this book, you get valuable insights into menu description writing and a system that can be easily followed. Words and visuals make a huge difference, and examples given in the book detail excatly how to do it.

There is also information on "blue-chipping," how to write benefits copy, and how to use Aristotle's ethos, pathos, and logos system to increase sales.

If you own or operate a restaurant, you should read this book and visit the educational resources provided in the live, online links.