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Lakshmi (Sanskrit: लक्ष्मी lakṣmī, Hindi pronunciation: [ˈləkʃmi]) is the Hindu goddess of wealth, prosperity (both material and spiritual), fortune, and the embodiment of beauty. She is the consort of the god Vishnu. Also called Mahalakshmi, she is said to bring good luck and is believed to protect her devotees from all kinds of misery and money-related sorrows.[1] Representations of Lakshmi are also found in Jain monuments. Lakshmi is called Shri or Thirumagal because she is endowed with six auspicious and divine qualities, or Gunas, and also because she is the source of strength even to Vishnu. When Vishnu incarnated on earth as avatars Rama and Krishna, Lakshmi incarnated as his consort. Sita (Rama's wife), Radha (Krishna's lover)[2][3][4] and Rukmini and the other wives of Krishna are considered forms of Lakshmi.[5] Lakshmi is worshipped daily in Hindu homes and commercial establishments as the goddess of wealth. She also enjoys worship as the consort of Vishnu in many temples. The festivals of Diwali and Kojagiri Purnima are celebrated in her honour.