Why do some coffee shops prosper despite competition from big brands while others never seem to get off the ground?

  • How do some independent shops inspire
  • Buy Now From Amazon

    Product Review

    Why do some coffee shops prosper despite competition from big brands while others never seem to get off the ground?

  • How do some independent shops inspire fierce customer loyalty and generate outsize profits while delighting customers?

  • What makes someone want to walk right by a convenient StarPete's to a more out-of-the-way gem, then encourage all their friends to do the same?

  • The "How to Run a Coffee Shop" book series, inspired by the real-life experience of creating and running one of those magic places, reveals the secrets to success in a tough business- building a customer base, delivering product that makes the chain shops' offerings seem like tarted-up, overpriced mud, and providing a customer experience that transcends a cup of coffee and keeps them coming back for more.

    In Volume 1, "Coffee Basics," you'll find everything from the history of coffee, to the mechanics of pulling a shot and steaming milk, to mouth-watering recipes for flavored coffee drinks- all here in a fun and easy-to-read format.

    Whether you're starting your own business, have one that needs an upgrade, or want to have a handy and accessible guide for training your staff, "How to Run a Coffee Shop: Coffee Basics" delivers the goods.

    Table of Contents
    Chapter 1     All About Coffee
    Chapter 2     How to Prepare Coffee
    Chapter 3     How to Prepare Espresso
    Chapter 4     The Science and Art of Steamed Milk
    Chapter 5     Drink Recipes
    About the Author


    Similar Products

    The Complete Idiot's Guide to Starting And Running A Coffeebar (Idiot's Guides)The Coffee Shop Business Plan: How to Open a Coffee Shop and Ensure it's Successful, Popular, and ProfitableHow to Make Maximum Money with Your Coffee Shop - Skyrocket Profits, Increase Customers, and Work Less!Seattle Barista Academy Training ManualHow to Make Espresso So Good You'll Never Waste Money on Starbucks Again (The Coffee Maestro Series Book 2)