Product Review

How to compete in the right space for greater profitability andgrowth

The Internet, mobile technology, the ubiquity of information andthe availability of big data have dramatically increased the speedand impact of success and failure. Companies today know that theymust be competitive, but precisely where, and more importantly how,to compete is not always easy to identify—until now.Compete Smarter, Not Harder explains how to prioritizemarket opportunities so that a company's strengths in one area canbe leveraged across multiple markets. Using cutting-edge academicresearch and extensive industry practice, author William Putsisoutlines the strategic decisions needed to determine which spaceprovides the best margins, overall profitability, and growthpotential.

• Details a step-by-step process for strategic prioritization,from strategic market selection to the tactics of execution,providing competitive advantage across markets
• Written by Doctor William Putsis, a professor of marketing,economics, and business strategy at the University of NorthCarolina at Chapel Hill, who has consulted and led executivedevelopment efforts with leading companies throughout theworld

Prioritize with conviction. Make absolutely sure that all ofyour hard work goes toward the right space.