FRONTLINE correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young co...

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FRONTLINE correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.

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