Product Review

This book is for anyone who dislikes the idea of self-promotion, including introverts, modest types, and humble professionals.

Kasanoff's solution is to practice enlightened self-interest. The basic notion is: help others, and you will find success. But the book doesn't stop there. Kasanoff offers dozens of specific tips about when, why and how to do this. He writes about being clear and focused, not just in your interactions with others but also at the core of how you perceive the world.

The book is organized around Kasanoff's personal and career credo, which is, "Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present."

Whether you are a CEO or a college student, whether you serve customers or design new products, you can benefit from Kasanoff's clear, compelling and actionable insights. Help others, and you will help yourself.