This hickory-smoked, protein-packed bar isn’t just bold, it’s down-right rugged. It’s like the beard-growing, wood-chopping, pick-up truck driving snack that doesn’t need a map when it goes walking in the woods. Your hunger has nothing on this bar.

It's not always easy to eat well, especially when the good stuff doesn't as awesome as the bad stuff. That's why we made STRONG & KIND, a snack that's healthier than it tastes. Bold, savory flavor made from high quality, whole ingredients. Plus, because not all protein is created equal, we use whole almonds, seeds and pea protein to give you 10g of complete, natural protein and all 9 essential amino acids.